TASTE, DANCE, EXPERIENCE,
BECAUSE JOY LIES WITHIN
Enjaii, as literally translated ‘enjoy’, conveys a feeling of well-being, joy and ecstasy, so characteristic of the Ivorian people. Enjaii comes from the word “enjaillement”, a concept and lifestyle invented in Ivory Coast in the 1980s that invites people to enjoy life regardless of social or financial status nor circumstances because the most important thing is inner happiness. The concept became so popular in Ivory Coast that ‘enjaillement’ recenty entered the French dictionary and Abidjan, the capital of Ivory Coast was baptized “ Abidjan la joie” meaning, Abidjan the capital of joy.
Enjaii as a brand represents this concept and wish to spread the Ivorian happiness and love in the Nordic countries and around the world, and contribute to make the world a better place to be.
Our mission is to introduce the Enjaii universe that places people’s wellbeing at the heart of every action with a special attention to celebration moments. We focus on 4 axes: craft drinks, tasty treats, design and events.
are meticulously crafted always looking for quality and beauty in the details
taste wonderful and give a pleasant feeling.
forward coziness, pleasure, relaxation and fun
and ultimately convey joy and call for celebration.